Retro Scan of the Week: “Soft Wear Versus Hard Wear”
Monday, June 12th, 2006—
[Update: 07/21/2011: I asked Dan Bricklin on Twitter how this shoe endorsement deal came about. Did they approach him? His answer: “The ad agency needed a software person, saw a photo of me in the Boston Herald and knew my work and called.” He also mentioned that, in addition to Time, the shoe ad ran in Sports Illustrated, and a similar ad ran in the Men’s section of the New York Times. ]