Retro Scan of the Week: “Are Computers Bringing Familes Together, or Tearing Them Apart?”
Monday, November 27th, 2006
This scan is from a May 1984 article in Personal Computing by Craig Zarley titled “The Pleasures and Perils of Computing at Home.” The article’s main angle focuses on the numerous computer advertisements of the day that pictured an excited, wide-eyed family huddled around a computer while collectively enthralled by whatever is happening on the screen. First-time computer buyers got a rude awakening, however, when they took their new machines home and instead found most of the family competing for personal time with the “new family member.”
Anyone who grew up with a sibling and not enough computers to go around can attest to this phenomenon, yet I find it funny that Personal Computing turned it into the cover article of a magazine. This means that either consumer-level personal computers were so new at the time (and they were) that issues like this seemed novel, or else the magazine was really desperate for material. Perhaps the correct answer lies somewhere between both extremes.
Still, I love those old “family” ads, even if they are unrealistic.
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