Nintendo is Playing Risky Games With Its Cultural Legacy

Friday, July 7th, 2017

Super NES Classic fits in your hand

By now, all of you have probably heard about Nintendo’s upcoming Super NES Classic Edition, which the firm announced on June 26. It’s a tiny HDMI-capable Super NES that plays 21 built-in games and will retail for $79.99 US. And it’s due for release on September 29, 2017.

It is also, quite possibly, intended to be a huge publicity stunt.

You guys may remember the absolute fiasco that was the NES Classic Edition — Nintendo’s miniature HDMI NES with built-in games. The NES Classic edition was announced on July 16, 2016 and launched on November 11th of that year for $59.99.

Of course, when November 11th, came around, shoppers snapped up the limited supply Nintendo produced within seconds on Amazon.com and at other retailers, leaving many thousands of NES fans frustrated and unable to ever buy the tiny wonder console for a reasonable price.

Yes, that included me. Scalpers on eBay turned around and immediately sold the NES Classic Edition for 200% the retail price, and today they go for around $200-$300 unopened on eBay. (I did eventually buy one on eBay for around $250.)

I’m tempted to ask: Will the Super NES Classic Edition suffer the same fate? But this isn’t the right question. The question should be: Is the launch and availability of this new product going to make a mockery of Nintendo’s cultural legacy?

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Analogue Launches ‘Nt Mini’ Modernized NES Console

Monday, August 22nd, 2016

Analogue Nt Mini

The upcoming NES Classic has its first high-end competitor.

Just today, Seattle-based Analogue is announcing the Analogue Nt Mini, a miniaturized version of its videophile-grade NES-compatible console that debuted earlier this year. The intention, according to Analogue founder Christopher Taber, is to go head-to-head with the NES Classic console from Nintendo that ships in November.

It will not be undercutting the NES Classic in price, however. This little beauty will cost you $449.

Unlike the earlier Analogue Nt, which was partially made out of recycled parts from authentic Nintendo Famicom circuit boards, the Nt Mini utilizes FPGA technology to simulate the authentic NES chips in a smaller package.

The Mini also includes RGB+HDMI output by default (HDMI was an upgrade option for the original, limited-edition Analogue console) and an 8Bitdo wireless NES controller and Retro Receiver for wireless play. It plays games off of original NES and Famicom cartridges.

Despite its attention to built quality, the Analogue Nt Mini is a very expensive proposition — especially when you can buy a working original NES on eBay for anywhere from $40-$100, and Nintendo’s own HD NES Classic will retail for $59.99 (of course, that model will only play 30 built-in games).

And if you think $449 is expensive, keep in mind that this is the same company sold a 24K gold version of the first Analogue Nt for $5000. So much like buying a $200 bottle of wine, cultural cachet is a big part of Analogue’s marketing angle.

I will try to get my hands on an Analogue Nt mini for a review and see if that price can possibly be justified. Until then, Analogue is opening up its site for Nt Mini pre-orders today if you’d like to dive into boutique NES waters head first.

It’s amazing to me that it’s 2016 and the the NES console market is heating up in ways I never thought possible. (We’ve come a long way from the Generation NEX, which inspired me to launch this site back in 2005.) Between this new unit from Analogue, Nintendo’s NES classic, and RetroUSB’s AVS — a $180 HD NES remake which I intend to review soon — I can see that I am going to have a fun and busy fall.