“Just pop it in your pocket and pull it out any time.”

Twenty years ago tomorrow, the Game Boy went on sale for the first time in Japan. It retailed for Â¥12,500 (about $94 US at 1989 rates), and Nintendo offered four games at Game Boy’s initial launch: Super Mario Land, Baseball, Alleyway, and Yakuman (a Mahjong game). Four months later, Game Boy reached American shores with a retail price of $89.99 and a powerful pack-in game — Tetris.

Nintendo’s inclusion of Tetris as the US pack-in was a stroke of absolute genius. The handheld version of Alexey Pajitnov’s addictive puzzler made such waves in US that its release will long be remembered not just as a defining moment in video game history, but as a major cultural event for an entire generation.

As we now know, Game Boy’s long and successful run created an immense legacy, far beyond just Tetris. Overall, publishers released 1246 licensed games for the Game Boy in Japan and 952 in the US. To date, Nintendo has sold 118.69 million units of the original Game Boy line (including Game Boy Color) worldwide.

Above, we see an original Toys ‘R’ Us newspaper advertisement announcing the arrival of the Game Boy and its launch games in the United States. (Gotta love that line art.) It really brings back memories of my excitement regarding Nintendo’s first handheld system.

Discussion Topic of the Week:

In your opinion, what factors made the Game Boy so successful?

On the other hand, what mistakes, if any, did Nintendo make with the Game Boy over its twenty year run?

More Game Boy Scans & Coverage:

Game Boy Oddities (Technologizer)
Inside the Game Boy (PC World)
Happy 20th b-day, Game Boy (Ars Technica)

Game Boy Bubble Gum (VC&G)
Irem Game Boy Ad (VC&G)
Hudson Game Boy Ad (VC&G)

If you use this week’s image, please support “Retro Scan of the Week” by giving us obvious credit for the original scan. Thanks.

Just up is a new slide show I put together for Technologzier that showcases Game Boy oddities. It’s like a freak show for Nintendo’s venerable handheld, which turns twenty next week. Ever seen a Game Boy peripheral that dispenses laughing gas? How about one that demands tributes of child blood? If not, then mosey on over to Technologizer and take a look.

I’ve read a lot of bad press about China Warrior recently due to its re-release on Nintendo’s Virtual Console service. Many make fun of the simple beat-’em-up as being a completely horrible game, which is not far off the mark: playing China Warrior is about as fun as eating a brick. But they don’t know exactly how horrible it can be. In the early nineties, I had a personal run-in with this TurboGrafx-16 non-classic that still haunts me to this day.

[ Continue reading How China Warrior Ruined My Childhood » ]

Just a few hours ago, I completed an epic journey that I began over ten years before.

I finally finished the game EarthBound for the Super Nintendo.

I know, I know. Usually, completing a game is no big deal, and most people probably finish EarthBound in the span of a week. But in this particular case, the accomplishment meant something much more to me. I began playing the game in 1996 when I first acquired my copy of EarthBound used from a local Blockbuster store (a video rental chain in the US). I have slowly played through the same saved game a little bit at a time, usually about once every year. There might have been a period or two over the last decade where I didn’t play it for a few years straight, which would partially explain why it has taken so long. Picking up the game again every year was always a challenge because I’d have to spend hours just reacquainting myself with what was going on in the game’s storyline at the point of my last save, and I’d also have to figure out what to do next. Sometimes, I’d get too overwhelmed and just give up figuring it out…and promptly put off the task until the next time I picked up the cart.

Well, just this month, I felt my yearly EarthBound cravings coming on again (they usually hit sometime during the first two months of the year), so I pulled out the ‘ole SNES and fired it up. This time would be different, though: I dedicated myself to finally seeing the game through — all the way to the bitter end! 2007, I figure, is a good enough year to finish a game that came out in 1995. I’m usually a traditionalist about these things, but my original SNES wasn’t feeling quite right on my fancy new TV, so I figured I’d put a little modern technology on my side to aid me in my quest.

I’ve recently been playing a number of SNES games on an old iMac that I have more or less turned into a dedicated SNES emulator machine. I thought it would be nice, for a change of pace, to play EarthBound on there. Using my Super WildCard DX2, I transferred my EarthBound cart’s SRAM data to a file (which contains all the game’s save information) and loaded it up on my emulator. I played through the rest of the same game I started in 1996 on the emulator with an authentic SNES pad (via a Super SmartJoy USB adapter, which I’ve been meaning to review for a year or so now). I’m not going to lie to you; save states are the Emulator God’s gift to gaming, and without them, I probably would have completed a few bosses as usual and put off finishing the game until next year. The save states made playing through the game an absolute joy over the past few days, removing all sorts of time-wasting save-related hassles and just generally smoothing out the experience. Screw the purists — it was incredible fun, not a logistical pain in the neck, like playing a game should be.

Now that the journey is over, I have mixed feelings about the whole thing. In one way, I’m ecstatically happy to have finally accomplished something by playing my way through such a masterful game, and in another way, I’m heartbroken that it’s over, as EarthBound is probably one of my favorites of all time. But if it’s one of my favorite games ever, why did it take me ten years to complete?

Maybe I’m just weird like that. Or maybe I didn’t want it to end.