I co-wrote a book about the Virtual Boy for MIT Press

Monday, April 8th, 2024

Platform Studies book from Zagal and Edwards launches May 14, 2024.

The cover of Seeing Red: Nintendo's Virtual Boy by Jose Zagal and Benj Edwards. MIT Press 2024

Attention video game fans! I co-wrote an MIT Press Platform Studies book called Seeing Red: Nintendo’s Virtual Boy with Dr. Jose Zagal, and it’s coming out May 14th of this year.

You can pre-order it now on Amazon if you’re wild about stereoscopic red consoles.

Be aware that it is definitely an academic book, so it doesn’t read like a pop culture narrative, but I think you’ll be pleasantly surprised at how much depth we go into on this fun console. I still think it’s an enjoyable and essential work of video game scholarship (but then again, I would think that, wouldn’t I).

Virtual Boy on a Swing

Here is the official blurb:

The curious history, technology, and technocultural context of Nintendo’s short-lived stereoscopic gaming console, the Virtual Boy.

With glowing red stereoscopic 3D graphics, the Virtual Boy cast a prophetic hue: Shortly after its release in 1995, Nintendo’s balance sheet for the product was “in the red” as well. Of all the innovative long shots the game industry has witnessed over the years, perhaps the most infamous and least understood was the Virtual Boy. Why the Virtual Boy failed, and where it succeeded, are questions that video game experts José Zagal and Benj Edwards explore in Seeing Red, but even more interesting to the authors is what the platform actually was: what it promised, how it worked, and where it fit into the story of gaming.

Japanese Virtual Boy advertisement

Nintendo released the Virtual Boy as a standalone table-top device in 1995—and quickly discontinued it after lackluster sales and a lukewarm critical reception. In Seeing Red, Zagal and Edwards examine the device’s technical capabilities, its games, and the cultural context in the US in the 1990s when Nintendo developed and released the unusual console. The Virtual Boy, in their account, built upon and extended an often-forgotten historical tradition of immersive layered dioramas going back 100 years that was largely unexplored in video games at the time. The authors also show how the platform’s library of games conveyed a distinct visual aesthetic style that has not been significantly explored since the Virtual Boy’s release, having been superseded by polygonal 3D graphics. The platform’s meaning, they contend, lies as much in its design and technical capabilities and affordances as it does in an audience’s perception of those capabilities.

Offering rare insight into how we think about video game platforms, Seeing Red illustrates where perception and context come, quite literally, into play.

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More How-To Geek History Articles from Benj

Friday, August 14th, 2020

Three "Ancient Files" disks

As I mentioned back in April, I joined up with How-To Geek in February, and I’ve been regularly writing tech history-related features in addition to my usual how-to pieces.

Since that first post, I’ve written many more pieces that may be of interest to VC&G readers. Here’s a list:

Some of my favorites include the Turbo Button piece, in which I discovered the first PC to ever use a turbo button, the Noisy Modem piece, in which I identified the man who invented the onboard modem speaker, and my look at Gopher, wherein I talked to the lead creator of the Gopher protocol. My ode to Windows 2000 is fun too. But heck, they’re all fun reads.

Hope you enjoy reading them! Keep an eye on my How-To Geek author page for more in the future.

Virtual Boy Turns 20

Friday, August 21st, 2015

Virtual Boy on a Swing

Nintendo released the Virtual Boy 20 years ago today in North America (on August 21, 1995). I wrote an article about the creation of the Virtual Boy for FastCompany, which was just published today.

I hope you enjoy it.

[ Retro Scan of the Week ] The $99 Virtual Boy

Monday, July 21st, 2014

The Nintendo Virtual Boy for $99 Nintendo Power Advertisement - 1996…in which Nintendo begs, “Please, PLEASE, buy a Virtual Boy.”

[ From Nintendo Power – August 1996, p.107]

Oh how times change. Back in January, I posted a scan of an early, cocky Nintendo Virtual Boy advertisement from 1995 (the year the Virtual Boy launched). Here’s an ad for the Virtual Boy just one year later in which Nintendo advertises the console’s new low price of $99 (its original MSRP was US $179.99, which is $275.26 today when adjusted for inflation).

As you probably know, things didn’t go so well for the Virtual Boy. I bought one new for $30 from Toys ‘R’ Us in either late 1996 or early 1997.

Discussion Topic of the Week: Imagine a world in which the Virtual Boy had a full color display but cost twice as much (say, $399.99) new. Do you think the Virtual Boy would have fared better in the marketplace?


See Also: Virtual Boy Wasteland (RSOTW, 2014)
See Also: Virtual Boy Vortex (RSOTW, 2012)
See Also: The History of Stereoscopic 3D Gaming (PC World, 2011)

[ Retro Scan of the Week ] Virtual Boy Wasteland

Monday, January 13th, 2014

Nintendo Virtual Boy Wasteland advertisement- 1995Virtual Boy: The #1 video game console on Mars.

When the Virtual Boy first launched in 1995, I rented the console (yep, the whole console) and a few games from my local Blockbuster store. Prior to that time, I don’t remember Blockbuster offering any other systems for rent; I think it was a joint effort with Nintendo to get the novel machine into people’s hands to try it out. (Later, I also rented a Nintendo 64 and a PlayStation from Blockbuster. But I digress.)

In fact, here are some early digital photos of that Virtual Boy rental, courtesy of my Snappy Video Snapshot. The first, dated 8/29/95, shows one of my cats sleeping in the plastic hard case the Virtual Boy arrived in when rented from Blockbuster. The second shows the Virtual Boy sitting alone on a stool in my room, and the third (dated 8/30/1995) shows my friend playing the Virtual Boy.

Virtual Boy Snappy Shots

The Virtual Boy was an interesting experience — not exactly mind-blowing, but neat. Its display was all red, all the time, but with stereoscopic 3D. I remember that it seemed expensive (MSRP of $179.99, which is $275.26 today when adjusted for inflation), and I remember thinking that if it only cost less, it could be successful.

But as we now know, the Virtual Boy failed to take off. Nintendo killed it the same year it launched in Japan, and the company pulled the plug in the US the following year. At that time I bought a Virtual Boy new in the box on clearance at Toys’R’Us for $30. I still have it; in fact it’s sitting next to me as I write this. Wario Land ranks among my favorite games for the system, and I always wished that this odd 3D console had lived long enough to receive a proper Super Mario Bros. title.

Why did the Virtual Boy fail? I wrote about some of the reasons in this 2009 article on Game Console Design Mistakes for Technologizer. I also briefly analyzed the Virtual Boy for my History of Stereoscopic 3D Gaming slideshow for PC World in 2011.

In some ways, it’s a shame that the system died so early, but in absolute business terms, its early demise made perfect sense. The Virtual Boy was an odd machine without broad appeal — one of Nintendo’s rare flops — but it makes for a heck of a video game collector’s item today as a result.

[ From Computer Gaming World, September 1995, p.8-9]

Discussion Topic of the Week: Have you ever played the Virtual Boy? What’s your favorite game for the system?

See Also: Virtual Boy Vortex (RSOTW, 2012)
See Also: The History of Stereoscopic 3D Gaming (PC World, 2011)

[ Retro Scan of the Week ] Virtual Boy Vortex

Monday, July 16th, 2012

Nintendo Virtual Boy Promotional Ad from Nintendo Power - 1995Virtual Boy: Eating Mario’s face since 1995. (Artwork © David Julian)

[Update (03/05/2018): The illustrator of this image contacted me via email and asked me to add a copyright credit. His name is David Julian, and you can see more of his work on his personal website.

[ From Nintendo Power, November 1995, back cover ]

Discussion Topic of the Week: Have you ever felt sick while playing a video game in 3D?